Americas revenue growth for Operator Terminals

美洲操作终端市场销售额将增长

According to a recently released report by IHS, the Americas are projected to be the fastest growing regional market for operator terminal revenues to 2018 (8.8%).  2013 was a particularly successful year for the Americas with revenues growing to over $550 million (24% of the world total, and nearly 15% growth from 2012). Although revenues are by no means forecast to overtake EMEA or Asia Pacific, it is certainly a region with great growth potential, with the fastest growth forecast in 2015.”

IHS最近发布的报告显示，预计到2018年，美洲将是操作终端收入增长最快的区域市场（8.8％）。2013年对于美洲是特别成功的一年，销售额增长到5.5亿多美元（占世界总量的24％，从2012年起有近15％的增长）。虽然销售总额预计决不会超过EMEA（欧洲、中东及非洲）或者亚太地区，但2015年美洲肯定是增长最快的地区，预计有很大的增长潜力。

Analyst, Alexandra Whiting summarized: ‘Whilst all regional markets (EMEA, The Americas, Asia-Pacific and Japan) are forecast to experience positive growth to 2018, The Americas in particular, has been highlighted as a potential growth area for some vendors.’

分析师Alexandra Whiting总结道：“虽然所有的区域市场（EMEA，美洲，亚太和日本）预计到2018年都将取得到正增长，但美洲被一些厂商尤其重点看作一个潜在增长区域。” 

She continued ‘The United States unsurprisingly accounted for over 70% of operator terminal revenues in 2013 and is forecast to remain at a stable percentage share to 2018. However, it is the countries with a marginally smaller current installed base, such as Mexico and Brazil that will provide future opportunities for operator terminal sales.

她继续说：“美国不出所料地占了2013年美洲操作终端销售额的70％以上，并且预计到2018年其份额都将维持在一个稳定的百分比。但未来，对于一些安装数量稍小的国家，比如墨西哥和巴西，也将为操作终端的销售提供机会。”

As with the other regions, growth at a product level is expected to be driven mainly by advanced graphical and portable operator terminals and is expected to be strong enough to offset a decline in both text-based and basic graphical operator terminals. Whilst each region tells a similar story, convergence to higher functionality terminals seems to be occurring faster in the Americas. Text-based terminals, for example, provide a low cost solution for end-users looking to cheaply monitor machinery operations. However, a high resolution and sleek terminal are two particular requests in the Americas that are pushing revenue growth.

与其他地区一样，产品层面的增长预计将主要是先进图形和便携操作终端，这将足以抵消基于文本和基本图形这两种操作终端的下降。虽然每个区域的故事都相似，但升级到功能性更高的终端在美洲似乎进行得更快。基于文本的终端，例如，为寻求低廉监控机械操作的终端用户提供低成本的解决方案。然而，分辨率更高、外形更好看的终端正成为推动美洲销售额增长的两个特定要求。

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